What’s Up Blackberry?
Their devices once were a rage among corporate. Well that was almost a decade ago. We even know that US President Barack Obama was so fond of his Blackberry, that the secret service fiddled with it for...
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Choice Overload: Understanding Retail Dynamics
Have you ever wondered how confused you actually are when staring at the aisle trying to choose which product to buy? or struggling to find the brand of your choice? Welcome to the world of modern day...
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Volkswagen Jetta TSI YouTube Campaign
The digital world is getting cluttered with every passing day. What once used to be a reserved medium, has now become chaotic, with every brand vying for a piece of the pie. Volkswagen India, have come...
View ArticleCadbury Celebrates Friendship with New TVC: Press Release
India’s favourite chocolate brand, Cadbury Dairy Milk, celebrates the beginning of new friendship with its new TVC. We bring you the images and the excerpts of the press release from Cadbury India....
View ArticlePromise and Delivery: A ‘Nano’ Lesson
You might be wondering what is the key to successful marketing. Is it glamorous ads? Is it out of the roof celebrity endorsements? Is it path-breaking design? Nay! The key to successful marketing is...
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Microsoft Rebrands with New Logo
Microsoft, the Redmond based software giant has undergone a re-branding exercise, and has changed its logo. The outgoing logo came into effect in the year 1987, and has seen the company scale heights...
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Converting Brand Loyals with Customer Service: A Shell Experience
Before the internet in this part of the world gets filled with news of another fuel hike hitting consumers at midnight, I would like to write about a pleasant fuelling experience that I had this...
View ArticleMahindra Celebrates the Adventurer in Us with Live Young, Live Free Ad
Where is Mahindra trying to Position itself? Who are its Target audience? and How does Mahindra segment the market? If these are few questions that are reeling in your mind, the following ad from...
View ArticleMarketing and Business: A “Fun” Brand architect Talks
Marketers over the years have been very traditional. Full page ads, Television ads, Branding, Jargon, and charts. Well those are key to a successful marketing campaign, but here is a different take on...
View ArticleiOS 7 and the Apple Geek
Who you are, depends on what you did on September 18, 2013, depending on which part of the world you are reading from, the date and time of the event might differ but more or less it is about what you...
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